Rodolfo Herrera

Advises on the development and improvement of sales, marketing and branding capabilities, while creating strong corporate identities and sustainable brands to better compete.

Advised on the development and improvement of sales, marketing and branding capabilities, while creating strong corporate identities and sustainable brands to better compete. Researched, defined and established effective solutions toward multicultural & international expansion, marketing communications planning, intelligent branding, and direct and interactive eMarketing strategy for companies in the Americas and Europe.

Served as real estate consultant to SMEs and individuals, generating positive ROI through successful investment and marketing decisions. Conducted market research and analysis and developed investment and execution strategies overseeing funding, marketing and management. Created a diversified property portfolio for cash flow and appreciation in various areas of the real estate investing business, achieving 40% increase in market value.

Concurrently embraced two key corporate managerial positions within the expatriate management team of Nissan North America, Inc. based at the global headquarters to conduct international marketing, branding, and business development worldwide. Supervised cross-cultural teams in two departments (General Overseas & Latin America), while reporting into three General Managements/Divisions. Guided the implementation of national marketing and business development initiatives worldwide.

Developed strategies and completed innovative business expansion opportunities in Latin American markets for this $8.6B global manufacturing company. Created a customized competitor/customer regional database which assisted in the identification of five additional untapped businesses. Guided sales and marketing efforts at national companies.

Completed a special assignment with the purchasing division of the company’s headquarters, initiative that supported the design and management of a global supply base and sourcing. Conducted value chain analysis identifying three new supply source global strategies, while leading a cross-cultural corporate and MBA consulting team. Served as the key member of a leadership implementation team focusing on waste management and cost reduction projects.

Managed importing and sales of commercial vehicles. Assisted the setting up of global corporate identity developing exhibitions/fairs, and generating regional brand positioning. Completed management training assignment for Latin American Marketing and Exports Division at the global headquarters. Managed advertising strategies in Venezuela.