Rodrigo De los Santos del Castillo

- Manage a product family and develop new projects in Advanced Wound Care - Develop long-term business strategies to reach the key to success within America´s, EMEA, Asia and LATAM region - Identify new business and cross-selling opportunities in existing and emerging markets - Market research to understand user needs and market requirements - Data collection to fill portfolio gaps - Develop and implement business initiatives and proposals to capture opportunities and market potential

- Create strategic professional relationships with key contacts in assigned customer accounts - Meet assigned annual target forecasts for profitable sales volume - Proactively monitor, clarify, and validate customer needs on an ongoing basis - Develop marketing plans to position the company in the European market - Identify new business opportunities and expand clients portfolio - Brand positioning through international fairs participation, brand name, business model and logo

- Develop marketing plan and strategy for 8 premium brands consolidating market leadership and positioning - Adapt all marketing mix initiatives according to the International Marketing Plans received from USA, Canada and Europe - Collaborate with agencies to provide an integrated marketing approach to promotion, media, communication, PR and loyalty - Launch new products and manage products through the entire lifecycle - Plan and implement leading promotional campaigns focused in ATL and BTL activities

- Collaborate with different media to develop strategies to promote company and brands initiatives - Prepare and edit all kinds of communication material to promote and advertise company policy and brands - Manage Public Relations activities including press releases, monthly newsletters and TV shows (print and electronic media) - Develop market expansion strategies including cross selling, product placement, event marketing - Coordinate media and advertising activities for B2B and B2C segments

Develop marketing plan to launch 2 new cardiovascular brands in the Spanish market - Collaborate with advertising and PR agencies regarding the product campaign including e-mailing and press releases - Conduct market research to understand user needs and attitudes regarding the new product launches - Promote cooperation and commitment within internal stakeholders to achieve goals and deliverables

- Develop marketing plan with specific ATL and BTL activities for main distribution channels - Forecast annual sales and marketing expenditure for the assigned products - Develop brand strategy for Latin American affiliates (Brazil, Argentina, Ecuador, Peru and Guatemala) - Participate in the new redesign branding execution - Bring new products to the market, maximize profit in existing products and SKU reduction on unsuccessful products

- Manage market expansion programs B2C-B2C in the Cardiovascular and Endocrinology area (UDP-Pfizer Diagnostic Units) - Coordinate marketing activities such as marketing events, market research, public relations and communication - Control advertising, promotion and sales aids in accordance with the annual marketing plan - Work closely with the sales team to provide them with the necessary technical documentation