Roger Scrooby

Ensuring a high design quality for the realization of artifacts implemented across the organization by the design team. Serving as a creative sparring partner for employees, customers and agencies. Working closely with the brand department to align creative output and maintain a broad knowledge of brand-related topics for the future development of the Siemens Healthineers brand design.

responsible for design strategies and design management with the goal of creating the brand identity of Siemens Healthineers and being an inspiring partner to strengthen the brand on a global scale. developing design concepts, brand identity guidelines and standardization tools as well as moderation of international, interdisciplinary teams and external service providers. accompanying and monitoring the coherent and high-quality development of the brand identity.