Ronja Frerks

Leading the user experience and interface design on two products of WunderMobility. Working through user problems by researching, identifying and defining requirements, designing flows and interfaces while working with and optimizing the internal design system. Guiding research in a growing design team and driving product development from conception until launch and beyond while collaborating with POs, engineers, other designers and co-creating with clients.

Responsible for creating and improving the user experience within a new product of HolidayCheck focused on the user flow and micro-moments within the inspirational phase of searching for a vacation. Using iterative product design methods in close collaboration with Product Owners, Visual Designer, and the developer team.

Identifying requirements and building a prototype for a data visualization to support DJs in sensing and better understanding the reaction of their audience in night clubs, utilizing the following methods: Content analysis, direct observation, survey construction and analysis and user testing in consultation with the research team.

Co-responsible for the web appearance of the corporate communication, digital publication of the employee magazine “Blau” on allianzblau.de, independent conceptual development & implementation of internal online platforms. http://www.allianzblau.de

Creation of platform artwork for multiple video-on-demand providers, design & realization of social-media marketing campaigns, optimization of social-media marketing regarding responsive design, App-Design.

Support of the development team, maintenance & update of the digital products (e.g. playboy.de), independent project implementation (e.g. raffes & online games), support in project management & the relaunch of playboy.de (conception, organisation), customer support.

Kunst und Multimedia mit dem Nebenfach Medieninformatik