Roohan Shah

Corresponded with clients and project managers on daily standups Performed Conversion Rate Optimization (CRO) on all our existing and new campaigns Propose experiments, history, background, need for experiments, hypothesis and alternatives Analyze results from tests, and metrics and suggest the better solution Reevaluation of tests and implementations in order to maximize conversions Tools: Salesforce, Optimizely, Hotjar, Marketo, Qualified Chat, Analytics 360 & Glassbox

>Develop and implement A/B and multivariate testing strategies to optimize website conversion rates, user experience, and overall business goals >Collaborate with cross-functional teams including designers, developers, product marketing, paid marketing, data analytics and pricing teams to improve website functionality and design for optimal user engagement >Use data-driven insights to identify areas for improvement in website funnel and user flow, and recommend and implement solutions to increase conversion

Managed digital ad campaigns, end to end from the design, strategy, copywriting, ad reviewing, performance analysis, A/B testing, competitive analysis, ad placements, etc. Worked extensively on Google 360 Ads (By Campaign Manager) to perform ad placement for programmatic ad campaigns Performed Conversion Rate Optimization (CRO practices) on all our existing and new campaigns Made sales funnels, strategies, ad strategies, SEO audits, PPC audits, Ad reviews, and A/B tests

Significant clients: Tishman Speyer, Rockefeller Center, Brookfield Properties, RealPage Inc., Cuisine Solutions, General Motors, & Kawasaki Handled daily paid marketing budget ranging from $2000 to $10000 for multiple clients Successfully optimized and enhanced campaign ROI by 67% Successfully improved conversion rates above 4.3% by applying CRO practices Managed multi-channel performance & programmatic campaigns over Google Ads, Bing Ads, Google Ads 360, Facebook Ads, Tinder Ads, and Campaign Manager 360

>Handing a paid marketing budget of up to $60000 per month for different domains with a targeted 400% ROI >Defining and Implementing overall search PPC strategies for the campaigns to achieve the desired business goals >Applying PPC bidding strategies and being responsible for the bottom-line success of our paid search efforts >Persistent experimentation with keywords to improve the Quality Score >Reducing click spam using IP blocking, PPC Protect, & Clickcease

Worked as a digital strategist for a San Francisco-based software applications development firm. Complete Handling of multiple projects simultaneously for USA-based clients Managing digital marketing campaigns and designing strategies for online growth Content marketing and development SEO (On-page, Off Page and technical SEO) Growth Hacking and applying inbound marketing strategies Landing pages optimization Sales and marketing funnels designing Competitor's growth hack and analysis

As a Digital Strategist, I worked day and night in collecting the best practices and implementation them in building a highly innovative and life-changing Sleep App, to cure the global 30% mass of the sleepless population. Working in the sleep industry with an $80 Billion market share was really a brain-storming experience. How I Did do That? By cultivating the approach, the top marketers, founders, and coaches, and making something out of the box were the ultimate Social Emotive Labs mission.

As an SEO Executive, worked on a variety of websites and projects from the UK, USA, UAE, & Pakistan. Responsibilities: SEO Strategies Competitive analysis Market segmentation and Marketing Mix implementation Branding and UI UX Designs Complete On-page optimizations Applying a variety of off-page techniques (blogs, forums, guest posts, articles, business and company listings, video sharing, ppt sharing, classified ads, web 2.0, portfolio management, broken links, brand mentions, product mentions, etc).