Rosemary Bonawitz

Reporting to VP/GM of the Carolina Region, responsible for developing annual regional strategic marketing plan to drive profitability results (Return on Market Invest, Brand Health and Revenue Growth), leading a team to execute in collaboration with the corporate marketing team.

Developed strategic solutions and programs to improve performance metrics balancing the unique needs of T-Mobile customers and prospects with those of a national retail shopper. Specifically worked with three of the big six retailer -- RadioShack, Target and Best Buy -- as well as major drug store chains and collegiate bookstores

Managing a $5M budget, developed strategic programming within select key markets to supplement national campaigns.

Direct field marketing team for regional wireless service provider. Lead experiential marketing efforts to increase brand awareness, drive sales growth and improve customer retention. Customize local marketing/sponsorship plans that achieve measurable results.

Initiated and executed integrated, result-oriented go-to-market promotions that increased online traffic 50 percent, added 20,000 customers annually, increased revenue and saved the company $500,000. Customized handset promotional plans.

Developed and executed marketing and operations projects for K-Mart School Spirit and privately owned salon-grade beauty supply company.

Established operational infrastructure and procedures for start-up wireless communications company. Designed and launched customized point-of-sale system that fully integrated with existing customer service and financial systems.

Managed full line of wireless messaging products for wireless communications division of Fortune 500 company. Recommended termination of paging product with no further revenue growth opportunities. Participated in early stages of WAP deployment.

Led team of promotional specialists. Managed plan to implement promotional strategy customized for retail, B2B, telesales and e-commerce distribution. Educated sales channel leaders about upcoming promotions and implementation procedures. Participated in sales leadership meetings to facilitate commu

Executed distribution plan for 20 retail locations in New Jersey market and provided secondary tactical support for B2B and indirect channels.

Improved trade show, educational seminar and direct marketing strategies for privately-owned computer distributor.

Handled special projects for agency’s largest client, DuPont Agricultural Products. Oversaw job estimation, purchase order and billing process.