Roy van Kester

As Marketing & Communication collaborator within Dümmen Orange, I am responsible for the promotion of their products and bringing them to attention of (potential) customers. My core activities are policy support and advice, implementation of marketing plans, coordination, communication projects, external communication, information transfer, education, assessments and administrative support.

During the internship, I wrote a marketing plan for Fides by Dümmen Orange. This marketing plan gave Fides by Dümmen Orange recommendations on how to successfully introduce a new series of chrysanthemums to the Polish pot mum market. I wrote an advisory report and presented it to the management of Fides by Dümmen Orange. The internship was successfully completed and Fides by Dümmen Orange offered me a job in their marketing department.

Worked as an employee in greenhouse horticulture. Managing and coordinating a large team of young students. Have grip on the process, the students and the product. To accomplish this, I strived to be a positive influence on both the production and the team by taking a people-oriented approach.

Performing qualitative market research to find out how membership should be defined successfully. Moreover, I had a website analysis sourced to improve the accessibility of the website. This resulted in an advisory report for the management of Thuiswinkel.org.

Conducting quantitative and a qualitative market research among phone users and service providers. I answered the question; ‘’Is there a need amongst consumers and service providers to place number porting by SMS or application’’. Among consumers, I used quantitative market research and among providers (T-Mobile, KPN, Ben and Youfone) qualitative market research. This lead to a marketing proposition for PortingXS.

Conducting quantitative and qualitative market research for Van Vliet Contrans. I analysed if contracting a marketing manager would have added value for the company. I wrote a proposal and presented it to the management of Van Vliet Contrans.

Strategic marketing advice, Marketing strategy, Marketing policy, Brand strategy, Brand positioning, Brand values, Marketing plan, Content marketing, Marketing automation, Customer journey.

Export Marketing, Marketing and Sales, Consumer Behavior, Business Communication, Financial Management, Logistics, Methods of Market Research, Quantitative Research, Law, Direct Marketing, Mathematics, International Economics, Public Finance, Finance, Statistics, Experience Marketing