Rozalina Lapadatu

 Key account management, customer relationship development,  Pro-active sales development, acquiring new clients and orders  Building and sustaining trusting client relationship  Negotiating conditions of business co-operation  Full responsibility for the Romanian market  Continually seeking information about new industry trends and changing customer needs  Marketing activities: promoting company objectives on specialisated sites and magazines, promotional materials, fairs participation, etc

 Identify business development opportunities  Oversee all business development functions including new product, key account management, customer relationship development, contract negotiations and budget responsibilities  Manage the execution of transactions and partnership alliances  Organizing company activity Key accomplishments  Establish good relationship with all type of partners

 Oversee all business development functions including new product, key account management, customer relationship development, contract negotiations and budget responsibilities  Collecting all information on product and competition in order to formulate the marketing plan  Monitor sales team in order to achieve the sales and marketing objectives  Events management, maintain relationship with Advertising Agencies, Suppliers, Media Agencies  PR activities

 Collecting all information on product and competition in order to formulate the marketing plan  Ensures the approved annual marketing plan is put into practice  Maintain control over promotional budget  Monitor sales team in order to achieve the sales and marketing objectives  Events management, maintain relationship with Advertising Agencies, Suppliers, Media Agencies  Developing, implementing and following up all BTL and ATL promotional campaigns for strategic products  PR activities

 Coordinating the activity of the subordinated staff (9 persons)  Handling sourcing of vendors, contract negotiation; organized purchasing process by carefully analyzing internal customer’s needs.  HR activities  Maintaining a good communication between the management and the employees  Keeping the contacts with the Lawyers of the Company and representing the Company in front of the Court every time was necessary

 Formulating answers to the memoirs and petitions  Keeping the contacts with County Houses of Health Insurance, Ministry of Health, Pharmaceutical Companies and other Governmental and Nongovernmental Organizations  Administrative duties Key accomplishments  Implementation of the National Software regarding the consumption of reimbursed drugs  Issuing the Reimbursed Drugs List

Launch of Asmathol (anti asthma product)