Ryan Wu

Human Centered Design, Design Thinking, Product Design

• Driving client growth by delivering breakthrough products, customer experiences, and design-led innovation • Delivering service concepts, experiential prototypes and go-to-market products to transform clients’ businesses

• Planned, facilitated and led Design Think Workshops at various schools, NGOs and at HPI Academy (ReDi School of Integration, 180 Degrees Consulting, Technical University Berlin...etc) • Coached teams on how to identify problems, conduct user research, synthesize findings, ideate for new solutions, prototype and conduct user testings

• Designed products (website, web app, iOS, Android) across a wide variety of industries (UX / UI Design) • Collaborated with scrum teams and clients during the design process from start to end • Assisted in pre-sales activities including UX audit, product research, competitive analysis, design concept, product demonstration / presentation • Provided UX consultation • Conducted user research and usability testing

• Optimize and manage content performance of Booking.com properties in Germany. • Execute marketing campaigns for partner events, webinars, workshops as well as organize team summits. • Facilitate partner workshops and webinars to educate and empower partners to maximise their potential business on Booking.com. • Conduct internal trainings on topics in content, marketing, UX Design, and Design Thinking. • Advocate Design Thinking internally to help solve problems and elevate guest/partner experience.

•Created, edited, maintained and continually improved commercial content and web copy that accurately reflects the character and facilities of the properties, increasing conversion on Booking.com • Conducted research to write online travel guides for various German cities • Frequent communication with partners (in German/Chinese/English) in person, via phone and e-mail • Ensured inbound partner and customer requests are handled with high quality service

• Provided on-going operational support for the institute • Mediated communication between the NYU Berlin Global Research Institute and the Office of Global Programs in New York • Successfully planned and managed various academic workshops and conferences which included creating and designing of conference programs, and advertising events

Provided operational support for the program, assisting IES Staff and undergraduate students • Offered workshops on intercultural topics for American students abroad • Organized and accompanied field trips within Germany and to France and Poland for student groups (20-30 students, 2 - 7 days) • Managed and planned student life activities and events

Provided in-class and personalized assistance for clarification, learning, and retention of grammar and conversational skills in German for 100+ students; all levels of German

Provided operational support for the program, assisting IES Staff and undergraduate students • Offered workshops on intercultural topics for American students abroad • Organized and accompanied field trips within Germany and to France and Poland for student groups (20-30 students, 2 - 7 days) • Managed and planned student life activities and events

Organizing and leading high school-level lessons and conversations concerning grammar and American culture at the Albrecht Dürer Oberschule, Berlin, Germany

• Presented and promoted German culture through media activities and PowerPoint presentations conducted in German, twice a week • Evaluated students’ work and exams • Provided weekly 1-1 tutorials

World’s first mobile MBA with a revolutionary method that is fast and proven effective by researchers from Stanford. In both core subjects tested, Smartly rated as effective as a top 10 MBA classroom. With an acceptance rate of about 7%, Smartly is one of the most selective MBA programs in the world

• 500+ hours of training with the focus on data-driven UX methodology with a comprehensive training spanning from user research, user journeys, to IA, wireframing, prototyping, and UI design. • Developed real-world projects during the course, using software and tools such as Sketch and InVision.

Erasmus Exchange: Pedagogy, French Cultural Studies, Intercultural Communication

Intercultural Communication, Second Language Acquisition, German as a Foreign Language, German as a Second Language

Undergraduate Study Abroad: Translation German - English, German Cultural Studies

Flute Performance