Saara Rinkinen

+10 years of experience in online and offline marketing from international companies

Making arctic superfoods a part of people's healthy diets globally.

• Responsible for online marketing: SEM, Affiliate, Facebook, CRM • End to end responsibility for the online shop • Campaign management: development, execution and monitoring of global campaigns • Organization of Webcasts • Work with Sugar CRM

Launch of the Eliittikumppani.fi Online dating service in Finland including translations, localization of the product, recruitment and setting up processes; Responsibility of the Finnish market and the team; Preparation and execution of Online marketing campaigns including full responsibility of GDN and preparation of offline marketing activities such as the localized TV-campaigns; Brand Management, PR, CRM and initiating strategic partnerships

Google Display Network Advertising for 30 countries; End to end responsibility on budget, results on ROI based KPIs and building up new ways of optimizing; Google Adwords Fundamentals & Display Certification

Editor in Chief, Responsible for all publishments on groupon.fi website; Social Media Marketing and SEM; Key member of the team launching Groupon website in Finland

Responsibility for media buying and planning for TV channels and print magazines in the Nordic countries; Goal oriented work on CPO basis, Continuous reporting and optimizing of marketing results Budget responsibility; Special projects for launching new product categories, Projects in Affiliate Marketing Formerly Media Planner (01/06-01/07) and Marketing Manager (02/07-06/09) at Fox Mobile Distribution GmbH

Kundenneugewinnung

Front desk work, administrative work and projects that concern the Internationalization of Finnish companies

B2C sales for new customers on memeberships; Hitting monthly targets

Exchange semester in Kansas, U.S. at Emporia State University