Sabrina Bleyer

Leading the Product Development Team of LeGer by Lena Gercke - Accompanying the Team in their individual development, professionally and personally - Driving and leading innovations within the PD team - Benchmarking and analysis of consumer behavior and returns - Cross-functional collaboration with the design, buying, marketing as well as the CEO - Research of the latest trends for shape, workmanship, fabrics & trims - Ensuring the product development process from the creative idea to production release

Concepting and designing of collections as Freelance Designer - Design consulting - Designing and launching capsule collections, collaboration collections and special projects - Research of macro and micro trends that influence the consumer's landscape - Developing of color, print and material concepts - Preparation of sketches - Clo 3D visualization - Creation of the collection documents

Product development & design role within the brand collaborations team, IDOLS. Working on collaborative projects with celebrities and influencers, communicating with multiple company stakeholders in order to achieve the best finalisation of products under pressure, within deadlines, time management and budget. Project collaborations I worked on: Lena Gercke, Karolina Kurkova, Riccardo Simonetti, Paul Ripke, Magic Fox, Germanys Next Top Model, Disney, Barbie, Marvel and others.

Development of collection & season concepts - Market research and development of trend documents - Planning, design and development of the collection - Selection of colors, fabrics, yarns and trims - Creation of artworks and tech packs - Leading of fittings - Communication with international Suppliers (Europe & Far East) - Direction of the shootings under consideration of mood, styling, visual language & time management