Sabrina Richters

B2B Business, Corporate Branding & Identity, Design, Content Development, Campaign Creation, Marketing Performance, Website Updating, SEO, Landing Page Creation, Trade Fair Organization, E-Mail Marketing, Concept Creation for Product Videos and Podcasts, Webinar Management, Social Media Marketing, Project Management, Global Marketing. Microsoft 365, Adobe InDesign, Adobe Photoshop, Affinity Designer, Mautic, MailChimp, WordPress, Elementor, Google Analytics, Matomo, Basecamp, Hootsuite

- Maintenance of the online platform „SAP Service Marketplace“ - for customers, partners and employees - Administration, editing and publishing of content - Communication with responsible package owner teams concering information to specific rapid-deployment solutions - Support of customers, partners and employees worldwide

Inhouse Marketing Consulting: - Assistance in international projects with focus on customer loyalty and market intelligence - Benchmarking to improve market transparency (analysis of competitors and product portfolios) - Preparation of online surveys, coordination of field phases, data analysis in Excel - Participation in strategy development: Identification of key findings and deduction of recommended actions - Management result presentation

Maintenance of the online platform " SAP Service Marketplace"

Training in the area of personnel services; On-site manager in one of AMAZON logistics center for on-site support of temporary workers; After trainee period as personnel consultant: Placement of job advertisements, recruiting measures, conducting job interviews/ telephone interviews, applicant presentations to customers/ interested parties, consulting/ management/ deployment planning of external employees, preparation/ calculation of offers, telephone acquisition of new customers

Internship: 10/2011 - 02/2012: Briefing and management of agencies for branding activities, merchandise articles, posters, flyers. Participation in the organization of a press event. Maintenance of the internet presence (integration on Facebook and on the company website, text creation for intranet), benchmarks, presentation creation. 04/2012 - 06/2012: Writing the Bachelor's thesis in collaboration with the Human Resources and Social Services department. Topic: Employer Branding

Leadership, Corporate Transformation, Strategic Planning, Internationale Wirtschaftspolitik, Int. Öffentliches Recht, B2B-Marketing, Retail Marketing, Business Relations, Distributionsmanagement (Vertriebsmanagement, Direct Marketing)

Inhalte des Studiums: Allgemeine BWL (Marketing, Organisation und Personal, ABWL, AVWL, Controlling, Investition, Buchhaltung, Bilanzierung, DL-Management etc.) sowie spezielle BWL der Touristik und des Verkehrswesens (Reiseveranstalter-, Hotel-, Event-, Destinations-, Verkehrsträgermanagement)