Saif ur Rehman

Worked on an internal idea validation platform that won the iF Design Award 2026 and UX Design Award 2026. - Built an LLM-queryable UX research system from user surveys, coding journey stages, touchpoints, and pain points into a queryable knowledge base. - Designed an AI image-prompting feature for non-designers. Benchmarked generative AI tools, explored LoRa models against GDPR compliance, and prototyped the flow. - Worked on an onboarding tutorial system end-to-end, mapping flows for 5 user roles from re

Redesigned the Help Center for a refurbished electronics marketplace operating across 12 European markets. - Analysed 16,200 search queries and satisfaction data to diagnose 6 structural friction areas. - Delivered a UX audit, 2 wireframe iterations, and high-fidelity web and app UI. - Built a scalable Figma component library extending the existing design system. - Rewrote 27 Help Center articles, approved by senior stakeholders and shipped to production.

Led design of a three-sided food delivery marketplace for the Nassau market, live on App Store and Google Play. - Led UX/UI design across customer, driver, and merchant apps as lead designer with two junior designers. - Grounded design in local research, building guest checkout, cash payment, and SMS flows for cash-first users. - A/B tested with ~40 users: onboarding 55% to 70%, checkout drop-off 45% to 25%, order time 5-6 to 2.5-3 min. - Built the full Figma design system from scratch, plus an internal r

Neücube is a design studio that makes engagement easy and helps clients evaluate their relationship with their target audience in the fastest way. It acts as a bridge between an idea and the final product. You envision an idea and they start shaping it up into a brand. Their team with their diverse backgrounds offers services of UI UX Design, Brand Development, Web development, Digital Marketing, and Social media management.

Working as a social media manager for Forkmates, my responsibilities were: - Developed a content strategy to address brand inconsistencies on Instagram, utilizing META Business Suite for consistent scheduling. - Designed animated GIFs and posts, managed graphics, and created trend-based content through moodboarding and research. - Increased Instagram followers by 15% and vegan food delivery subscriptions by 25%, enhancing retention and engagement.

Responsibilities as User Interface Designer - Redesigned user app with a strong focus on usability and interaction patterns, based on user feedback, achieving a 95% stakeholder approval rate - Delivered high-fidelity prototypes of an admin dashboard, showcasing real-time data visualizations, reducing processing time by 25%

PITB initiated a project E-Rozgaar with an aim to promote the culture of Freelancing in Pakistan, in the hope to assist those who are unemployed and are unaware of selling their skills. My responsibilities are to train graduates about: - Logo Design | Branding and Identity | UI/UX Design - Freelance on Fiverr | Peopleperhour | Upwork | Behance During my training, to date, 1425 students have graduated with the earnings of almost 26000usd, earned among them.

Thesis: The impact of AI personalisation on service experience in German fintech apps Relevant coursework: Marketing Research (survey design, statistical analysis, 151 respondents), Qualitative Research (thematic analysis applied to user interviews), International Business Law (EU AI Act, GDPR, AI

Specialization: Marketing with Branding