Salih Erden

Nielsen tarafından servis verilen FMCG sektörünün önde gelen uluslararası şirketlerine pazarlama ve satış performansları özelinde detaylı ve kapsamlı analizler yaparak danışmanlık verilmesi. ENG: providing detailed sales and marketing consultancy to the well known multinational FMCG companies operating in Turkish market.

Genesis İlaç bünyesindeki OTC (Over the counter) ve premium kişisel bakım ürünlerinden (www.alphanova.com.tr) ve (www.prinocturkiye.com) sorunmlu ürün müdürü olarak çalışıyorum. At the Genesis Company, I’m in charge of managing personal care products and I’ve been working as product manager. Based on new trends in the personal care market and due to the profitability concerns pharmacies are willing to place new and natural dermo cosmetic products on their shelves.

Ülker bünyesindeki bebek bezi (www.babystar.com.tr), hijyenik ped ve ıslak havlu projerlerinde çalıştım. Since Ülker has decided to expand its operations in personal care segment in 2004, a new business development team has set under marketing (brand management) department. The team is responsible for following issues; Defining gaps in the market. Setting new marketing strategies for Turkey’s personal care market. Preparing and implementing budgets and P&L tables.Applying international marketing

Hızlı tüketim ürünleri sektöründe faaliyet gösteren şirketlerin nielsen tarafından sağlanan pazarlama araştırmalarının danışmanlığını yaptım.Maintain on- time delivery of reports, support client for interpreting data, give necessary training, evaluate monthly data with the client, make recommendations and secure effective use of reports. Beside, I was also responsible for to sell ACNielsen products and solutions. I had yearly budget targets and have to realize my targets at end of the fiscal year.

İşletme anabilim dalı pazarlama odaklı yüksek lisans programı

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