Salvatore Zeno

SEM, Search Engine Marketing: - SEO, Search Engine Optimization and online lead-generation space strategies including PPC ads, paid search and key-word analysis - Stewardship of all aspects of the site's SEM campaigns; - Development, generation and interpretation of periodic performance reports; e.g., spend analysis, keyword performance, CTR, ad quality and SE campaign performance; - Development and implementation of vertical-specific market knowledge to drive new user acquisitions and revenue.

- Elaboration of appropriate market research plans, conception and management of quantitative ad hoc studies - Web-Marketing (Online advertising recall; Measurement of notoriety and communication effects on the web; Website satisfaction; Benchmarking website analysis; Brands tracking) - Traditional Marketing (Pre-testing, pack screening, concept test, adv test). - Targeting and Profiling (Identification of main customer clusters)

Media, cultural and creative industries: the analysis of media production as a central aspect of contemporary and historical communication.

Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions

Activities and Societies: Strategy; the management of risk; IS, projects & organisational change; IS and business process (out)sourcing; Role and governance of the IS function; IT-enabled business process (re)design.

Activities and Societies: Consumer Behaviour And Market Research, Product Management, Industrial Law, Business Marketing, Services Marketing, Trade And Category Management, Advertising Techniques And Brand Management, International Marketing, Accounting And Marketing Control, Web Marketing