Samantha Oberholzer

- Established EF Academy's voice and tone and ensured consistency across all marketing materials - Evolved EF Academy's content marketing by developing relationships with publications that used editorials and articles written by faculty and students - Contributed to a range of digital and print marketing projects such as email marketing, website revamp with UX changes and SEO enhancement, sales brochures and flyers, campaign material (landing pages, posters, etc.), quarterly newspapers

- Worked with various departments (web, advertising, PR, sales, customer service, product development) to prepare internal and external communications - Served as on-site copywriter at international events in order to prepare press releases, web texts and social media content - Regularly involved in creating written material for everyday posts as well as special campaigns for the brand's social media platforms (Facebook, Twitter, Instagram, YouTube)

- Wrote and edited press releases and watch texts - Attended the London 2012 Olympic Games and Sochi 2014 Olympic Winter Games to cover Omega's PR activities and events.

I assisted book department with copy editing and fact checking information in European travel guides.

I researched, wrote and edited articles on a variety of subjects that were printed in Western Washington University's student-run publications: The Western Front (newspaper), Klipsun (magazine) and The Planet (environmental magazine).

I was responsible for the copy editing of the articles according to the AP style guide before publication in Western Washington University's student-run newspaper, the Western Front.

I have a bachelor's degree in News/Editorial Journalism with a minor in Anthropology.