Samantha Rajagopal

Worked with multiple real estate companies across the India to build and deploy campaigns for their properties. •Researching and studying market intelligence •Liasoning with builders on a day-to-day basis •Formulating an in-depth online and offline marketing plan •Devising sales strategies •Budgeting and accounting for campaign spends •Tracking campaign performance •Crucial campaign decision making •Analyzing and reporting performance •Problem identification and troubleshooting

Worked closely with internal teams to deliver projects as required by the clients. • Project Management • Developing and implementing strategies for efficient and effective functioning of the studio • Liasoning as the point of contact for the clients • Team Management

Worked on key accounts viz. Nissan Terrano, Kuoni SOTC and IDFC Mutual • Project Management: Implementation of projects (daily & long term), including writing briefs, research, operational planning and implementation as per deadlines • Brand Tracking & brand development by proactive ideation

Worked on key accounts viz. : HUL Pureit, L’Oréal, MSN, Condé Nast(GQ, Vogue and Traveller) and Yahoo. • Developed Client relationship management & engagement Bridging gap between client and creatives • Ensuring smooth functioning of day to day operations • Understanding the brand and the brand specific needs and providing suitable solutions

• Design, develop and maintain online resource centers, tools libraries, graphics, and other web-based products and services • Work with research executives to publish online products and other deliverables • Review web site content for relevance and timeliness, identifying and updating out-of-date information and adding fresh content; • Help create HTML email campaigns and send to members Provide support to CEB India staff for web-based tools and web-related troubleshooting

Economics, Computer Science

Marketing Management, Retail Management