Samartha Bhat

• Managed social media channels including Instagram, LinkedIn, Facebook, and YouTube, driving a 50% increase in followers. • Produced engaging content that resulted in over 700% growth in audience engagement. • Developed a comprehensive social media calendar by monitoring trends to enhance brand visibility. • Optimized multi-channel performance marketing campaigns across Meta Ads Manager and Google Ads to drive prospective student inquiries and enrollment conversions.

Duties included: • Creating media content including production, editing and delivery for several Indoor Sports Arenas. • Delivering direct client requests creating a 50% increase in edited content media output on average. • Managing client requests ad hoc regarding video content production. • Photographing and editing on various projects and producing image creatives.

Duties included: • Producing and editing marketing videos for the marketing department increasing the video production output by 34%. • Designing creatives used for branding and marketing purposes. • Copy editing and proofreading marketing materials including brochures and pamphlets.

Duties included: • Managing the Pratham Education Foundation's Pratham Skilling YouTube Channel • Cataloguing, indexing and organizing over 150 videos. • Optimizing the channel with best SEO practices.

Experiences: • Producing and providing creative input on several posts designed for company use on social media. • Gained greater understanding into designing social media campaigns, articles as well as media posts. • Improved upon Adobe Illustrator skills while creating infographic media for company intranet.

Collaborated within the global marketing ecosystem of SAP’s headquarters to produce international corporate content used for internal and external social media. Increased content output by 33% and turnaround efficiency by 25%.