Samuel Guenther

Own the evolution and governance of Visable’s Handshake Design System, including multi-brand architecture, Figma Variables, semantic design tokens, and shared component libraries. Design digital product experiences, develop custom Figma tools and reusable design foundations, and explore AI-assisted design workflows. Collaborate with product and engineering teams, guide designers in applying design standards, and support consistent implementation across products.

Designed visual concepts and interfaces for Visable’s B2B marketplaces europages and wlw, as well as internal tools such as the sales tool. Translated established design principles from Adobe Photoshop and Illustrator into a Sketch and Abstract workflow, helping designers work more efficiently and consistently. Redesigned the wlw homepage to support the company’s strategic repositioning and establish a unified visual language across its digital presence.

Helped transition birkenstock.com from an agency-built online shop to an in-house digital product. Designed new shop features, including product filtering and a shoe size advisor, and redesigned key user journeys. Built and evolved the shop’s design system, improved design-to-development workflows, collaborated with an external design agency, and created visual assets for campaigns, newsletters, social ads, and digital brand touchpoints.

Designed digital experiences and visual assets for the Planet Sports e-commerce shop, campaigns, newsletters, and social ads. Created a consistent visual language across digital touchpoints and led the 2016 rebranding of sister brand Clubsale, including its logo, visual identity, responsive webshop, and marketing templates. The in-house relaunch was completed in three months, enabled multiple daily sales campaigns, and reduced website loading time by two thirds.

Designed web layouts and digital marketing assets for the Planet Sports online shop and Clubsale shopping club. Created e-commerce visuals, newsletters, social media ads, and campaign materials, adapting designs to different digital touchpoints while maintaining a consistent visual presence. Worked across web and communication design, supporting the day-to-day needs of both brands and their online marketing activities.

After completing my apprenticeship at marcellini in 2010, I joined the creative team as a permanent team member. Worked on client projects across technology, sports, and culture, designing corporate websites and visual identities, presenting concepts and project outcomes to clients, and building websites with HTML and CSS. The role combined visual design, client collaboration, and hands-on web development across digital and print media.