Samuel James
Bis 2015, Director of Analytics, Point It
Über mich
Digital advertising professional, business analyst, chemical technician, astronomy researcher, and general "numbers guy" with interests extending into musicology, SEO, social media, nature photography, and educational software. From managing a team of scientists to teams of marketers, I’ve scaled, automated, and enhanced workflows, ensured profitable returns on advertising investments of hundreds to millions of dollars per month, and kept an eye on sustainable working environments. Specialties: Analytics, advertising automation, programmatic display, paid search, paid social, content syndication, and search engine optimization
Werdegang
Berufserfahrung von Samuel James
2 Jahre und 11 Monate, März 2021 - Jan. 2024
Senior Director of Marketing Operations and Demand Generation
Evolv Technology
Coordinate between operational centers, improving efficiencies and reliability Support and guide on field marketing and demand generation Provide analytical support and insight for marketing and business leadership groups Manage the marketing operations team Provide strategic guidance on digital media planning, business analytics, and marketing technology Project manage and provide guidance on processes and documentation
5 Monate, Nov. 2020 - März 2021
Director, Growth Marketing
Clumio
Owned digital marketing channels such as paid search, paid social, and display Provided SEO strategy, training, and insights Helped define motions, flights, and investment
6 Monate, Juni 2020 - Nov. 2020
Director, Digital Marketing
Redis Labs
Owned digital marketing channels such as paid search, paid social, and display Provided SEO strategy, training, and insights Helped define motions, flights, and investment
4 Jahre und 6 Monate, Dez. 2015 - Mai 2020
Director of Ad Tech
Palo Alto Networks
Managed the execution of advertising campaigns across social, display, search, content syndication, and 3rd party media buy platforms Managed global SEO and paid search ad campaigns Provided analytical support across the company Highlights include: Built an ad automation platform capable of supporting in-person events worldwide in 10 languages Created a location-based ad platform to help tailor ad messaging based on Sales needs, data science propensity models, and product-level bookings goals
3 Jahre und 10 Monate, März 2012 - Dez. 2015
Director of Analytics
Point It
Implemented Google Analytics for clients of all sizes Integrated analytical platforms with advertising channels Provided analysis assistance to the team and to clients Managed client relations Created, managed, and reported on client advertising campaigns
Sprachen
Englisch
Muttersprache
Deutsch
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