Samuel James

Coordinate between operational centers, improving efficiencies and reliability Support and guide on field marketing and demand generation Provide analytical support and insight for marketing and business leadership groups Manage the marketing operations team Provide strategic guidance on digital media planning, business analytics, and marketing technology Project manage and provide guidance on processes and documentation

Owned digital marketing channels such as paid search, paid social, and display Provided SEO strategy, training, and insights Helped define motions, flights, and investment

Owned digital marketing channels such as paid search, paid social, and display Provided SEO strategy, training, and insights Helped define motions, flights, and investment

Managed the execution of advertising campaigns across social, display, search, content syndication, and 3rd party media buy platforms Managed global SEO and paid search ad campaigns Provided analytical support across the company Highlights include: Built an ad automation platform capable of supporting in-person events worldwide in 10 languages Created a location-based ad platform to help tailor ad messaging based on Sales needs, data science propensity models, and product-level bookings goals

Implemented Google Analytics for clients of all sizes Integrated analytical platforms with advertising channels Provided analysis assistance to the team and to clients Managed client relations Created, managed, and reported on client advertising campaigns