Sandra Matijević

Expert for Marketing and Retail, reports to Director of the Retail Support Sector Main responsibilities: project management Key projects: • Development and implementation of promotions module in SAP • Implementation of WI-FI in INA petrol stations, • Implementation of new technologies in business (Kinect technology, planned for April 2012)

Marketing Department Director, leading the team of cca 15 people, reports to the Director of the Commercial and Marketing Sector Main business areas: • Trade marketing o In charge of all activities related to INA petrol stations in Croatia, including shops, coffee bars, restaurants and car wash. o Focus on negotiations with suppliers, preparing marketing strategies targeted to increase profits (20% increase in marketing revenues in 2009/2010) from advertising on petrol stations, supplier marketing co

Brand Manager for Croatian market; reports to company director Main responsibilities: • Develop brand and marketing strategy for Texas Instruments, Dahle, Ibico and Oregon Scientific • Develop and implement marketing plans • Product line management • Budget management • Organisation of workshops, seminars and conferences for teachers, etc. Key project: with the brand Texas Instruments developed the lobbying process for the implementation of new elements in HNOS (Croatian National Education Standard

Sales Director, reports to General Manager, responsible for Croatian market Main responsibilities: • responsible for all sales processes • Preparing the merchandising standards for product line in retail segment. • Building and improving strong relationship with retail partners • Entering the sphere of the B2C segment with new and innovative solutions

Sales Manager for Central and North Croatia and special channels; reports to Sales Director Main responsibilities: • Implementation of the sales strategy for the given territory • Negotiations and communications with the distributions, building and improving strong relations with the business partners • Implementation of product line standards for retail and wholesales channel • Management of special channels and B2C segment • Preparing the presentation of new products, exhibitions, etc.

international management

Trade