Sandra Nieves

Blue Yonder develops machine learning models that create predictions and automate decisions. Together with my team, we make this technology tangible for end users, by providing useful UIs and complementing services for a desirable end-2-end experience.

Original1 was founded on February 1st, 2010 and is a joint venture between the companies SAP, Nokia and Giesecke & Devrient. I joined the company as user experience specialist to embed the design thinking spirit into the young company culture. This meant bringing people together, initiating ideation sessions, sharing the tools which help finding solutions, making ideas and concepts tangible, to finally designing the user experience of our on demand anti-counterfeiting solution.

As a designer and researcher I covered all aspects of the design thinking process. From research planning and execution, synthesis of the findings, ideation, to prototyping. At the Design Services Team at SAP I apply this process to various business topics of today, as well as of the future.

As interaction designer for the Cross Application (xApps) Design Group I was part of the team developing SAP Enterprise search among other applications. I was responsible for interaction design, user validations, writing specifications, as well as guiding implementation.

As UI Design Consultant I worked on customer specific development projects, which included customer specific functionality, as well as visual design.

I started Twist to combine design consultancy with a German Pretzel baking business in New York.

I worked in an interdisciplinary team on projects, such as designing new breakfast food experience to designing the interface of a hand help scanning device.