Sandra Österberg

- Translating marketing objectives into media strategies for campaigns created by ZMS’s creative agency for partner brands - Creating media plans and production plans for Onsite, Programmatic, SEA, Paid Social and Traditional media channels - Direct buying of digital and traditional media and being the contact person for key publishers across 14 Zalando markets for premium and programmatic deals - Innovating the media offering of ZMS by exploring the market trends and introducing new ad formats

- Negotiating and managing inventory for programmatic deals - Leading the planning process for programmatic media buying channel, including making client briefs, media plans, targeting strategies, budget planning, post campaign analysis etc. and alignment with campaign management team

- Promoted from Junior to Manager July 2017. - Managing Programmatic Display campaigns for Zalando Media Solutions. - Setting up campaigns in DoubleClick Campaign Manager and DoubleClick Bid Manager. - Optimizing campaign performance based on audience targeting, budget allocation, bidding etc. - Being in contact with Account Managers to ensure client satisfaction.

- Manage the day-to-day paid search marketing activities in Sweden across search engines. - Optimize campaigns by analyzing the performance of campaigns and improving weaker performing ones. - Initiate AB-testing for ad copies, RLSA and bid strategies in order to find new, more efficient practices. - Managing the budget in order to reach weekly targets. - Elaborate new ways to use Audiences and Remarketing in SEA and sharing them with the rest of the team.

- Managing all paid marketing channels for the webpage ShopAlike.se. - Creating and optimizing SEA campaigns. - Creating and optimizing Google Display Network campaigns. - Creating and optimizing Facebook campaigns. - Reporting on the performance of the different paid marketing channels on a weekly basis.

Assisting the Search Engine Advertising Manager for Sweden in daily tasks and bigger projects.

Erasmus Exchange