Sandra Yacura
Werdegang
Berufserfahrung von Sandra Yacura
- Bis heute 21 Jahre und 7 Monate, seit 2004
Vice President of Corporate Communications
College Loan Corporation
-Won multiple ethics awards from the Better Business Bureau to help distance the company from industry scandals -Moved publicity in-house to save $250k/year and improve media results -Built internal team for branding and design -Improved image with a younger, cleaner look -Created optimized website to drive online sales and reduce customer acquisition costs -Built relationships with national consumer finance media -Worked with CEO to prepare for company-wide internal communications
- 2001 - 2003
Director of Corporate Communications
MedUnite, Inc.
-Led all PR and public communications for medical technology company -Wrote: press releases, speeches, bylined articles, web content, newsletters, customer testimonials and founder communications -Reduced communications expenses from $3 million to under $100,000 -Created an internal PR team and PR functions from scratch -Increased press coverage from a few thousand to 4 million impressions -Trained executives to work with media with a focus on messaging -Coverage includes: Reuters, the New York Times
Ausbildung von Sandra Yacura
Political Science
Arizona State University
Minor in Journalism
International Business
George Mason University
Sprachen
Englisch
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