Sandro Bayerl

Lead national sales development for a network of 150+ franchise locations. Built a scalable sales framework with CRM-based acquisition funnels, standardized outbound processes and a centralized telemarketing structure. Developed sales enablement materials, coaching programs and KPIs while aligning sales, marketing and operations to improve lead quality, conversion rates and partner performance.

Managed digital acquisition campaigns across Google Ads, LinkedIn and Meta with a focus on performance optimization and lead generation. Contributed to national marketing strategy and collaborated with Sales and IT to integrate campaign workflows into the CRM. Developed scalable campaign templates, tracking frameworks and performance dashboards to improve partner execution, transparency and measurable business results.

Managed six-figure online marketing budgets across performance, branding and lead generation campaigns. Led SEA, SEO, social media and content strategies while directing agencies and cross-functional teams. Introduced social recruiting across HQ and 150 franchise locations, optimized websites and landing pages, monitored KPIs, delivered reporting, workshops and presentations, and drove digital growth through data-driven marketing initiatives.

Led digital sales strategy and e-commerce operations for a premium DTC jewelry brand. Managed the Shopware store, product portfolio, and digital campaigns across Google, Facebook and Instagram. Optimized UX, conversion, SEO and SEA. Directed agencies and external partners, coordinated fulfillment, logistics and customer service, monitored KPIs, managed inventory forecasting, and drove growth through data-driven marketing and e-commerce optimization.

Strategic and operational support for B2B acquisition and branding campaigns. Planned and executed corporate events with up to 900 participants, including lead generation, sales funnel design, guest acquisition and client communication. Developed scalable campaign templates and event processes. Managed budgets, supplier negotiations and marketing activities. Successfully acquired new clients through cold calling and business development.