Sanghita Majumder
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Sanghita Majumder
- Bis heute 15 Jahre und 7 Monate, seit Jan. 2010
Marketing Specialist
Pulpo Media
- 7 Monate, Juni 2008 - Dez. 2008
Marketing Executive
Zee Entertainment Enterprise Ltd. (India)
-Designed Launch Campaigns for new programs (fiction & non-fiction) -Branding Events and live shows -Planned brand integrations in non-fiction programs -Strengthened the liaison with the Press and News Channels (PR Activities) -Collaborated with internal vendors and the external clients -Worked on film marketing for 2 films of ZEE MOTION PICTURES -Developed 360 degree campaign design for maximum visibility and viewership of the channel
- 6 Monate, Apr. 2007 - Sep. 2007
Account Executive
Lowe Lintas, Interpublic Group of Companies Inc.
Clients and Brands worked on: United Spirits Limited (Royal Challenge Whisky), Cisco System and Proline India Limited Responsibilities: -Operated as a single point of contact between the agency and the clients -Developed Brand Activations (New packaging, Brand Passport, Strategic brand analysis for RC) -Attended client meetings, wrote creative briefs, presented creative output to the clients -Executed campaigns, commercial shootings and product shootings -Improved brand planning, giving strategic inputs
Ausbildung von Sanghita Majumder
- 1 Jahr, Mai 2009 - Apr. 2010
Management and Business Track (Business Administration and Marketing)
University of California, Berkeley
Advertising, Integrated Marketing Communication, Marketing, PR, Corporate Communication, Market Research
- 2 Jahre und 1 Monat, Apr. 2006 - Apr. 2008
Post Graduate Programme in Media Management, Communication Management
International School of Business & Media
- 3 Jahre und 1 Monat, Mai 2002 - Mai 2005
Bachelors,Economics
St. Xavier's College
Micro Economics, Macro Economics, Advanced Economic Theories,
Sprachen
Englisch
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HIndi
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Bengali
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