Sanish Goyal

. Build strategies of Marketing, Lifecycle campaigns . Working together with user experience on new, fully responsive marketing campaigns. . Working on Velocity scripting language to develop templates. . Working with SQL to analyses the campaigns & to select the right target group. · Strongly focused on personalised, segmentation, A/B testing campaign . Handling KPI’s and evaluating the results to make better campaigns in future.

. Building strategies of Marketing, Lifecycle campaigns · Focusing on Multichannel campaigns (E-Mails, Push, In-App Message) · Developing templates with HTML, CSS & QA them on Litmus. . Improving the workflow and introducing new processes. · Working with CRM tools like Mail-chimp & Mandrill & Leanplum for setting up the campaigns . Handling KPI’s and evaluating the results to make better campaigns in future.

- Responsible for optimising the CRM campaigns - Responsible to build the template in different clients such as desktop, web and mobile clients - Working on Responsys (ESP) where task is to set up the campaigns, setting right filters and lists, QA the templates and launch in the final. - Litmus to QA HTML templates - Analysing customer data and making strategy to target the customers accordingly - Deeply working on A/B testing - Developing newsletters as dynamic as possible like Real Time Emails.

- Responsible for developing the Email Newsletters with HTML & CSS. - Responsible for optimizing the responsive design on mobile devices. - Experience on various ESP (E-Mail Service Provider) like Experian Mail Solution & Selligent for managing user accounts as well as for testing and creating new campaigns. - For testing email templates I use Litmus which shows how template will look like in various desktop, web & mobile clients. - Worked on various projects in a team using SCRUM method.

First six months: - Designed a static web interface for internal use where user had an opportunity to go through their projects. - Developed web interface with HTML5 , CSS3, JavaScript & JQuery Another six months: - Developed Data Management tool for internal use. - Tool was capable of extracting information from various different tools and store all information all together into Data Management tool - Developed this tool using Java, Struts framework, JSP, Servlets, MySQL.

I was responsible for monitoring the servers virtually located at our headquarter, Chicago USA and was supporting the clients working on those servers and handling the tickets raised by the clients using CITRIX Servers and Active Directory was also using.

Data Ware House, Data Mining, Requirement Engineering, Network System & Security, Advanced Project Management, Strategic IT Planning