Sara Björklund

Main responsibility is to raise awareness and strengthen Klarna’s Employer Brand. This includes working strategically with defining target groups, developing concepts and finding channels to connect with and attract top talents. Responsible for organizing employer branding activities such as events, fairs and marketing campaigns in Sweden and internationally. Coordinator for Klarna’s student ambassadors. Serving as primary contact for several external partners.

Responsible for producing new and updating current marketing material for structured products and other financial instruments.This included collecting and reviewing drafts from analysts, making sure content was compliant and coordinating logistics to ensure distribution. Marketing material included brochures to all local offices in Sweden, content on web and intranet and sales material for local offices.

One of Sweden’s largest volunteer, non-profit and student-run business associations. Being president for the Social Committee included responsibility for staffing, coaching and follow-up on 15+ different projects run by the committee. Being an elected representative required a lot of commitment, cooperation and ability to motivate students working voluntarily. Budget responsibility, increased revenues to become over 1 m SEK.

Exchange semester. Courses included Finance, International Business, Negotiation, Accounting and Leadership.