Sara Coppola

Landing Pages optimization and optimization of ad hoc onsite projects to enhance user experience through a both technical and graphic approach in order to optimize KPIs and increase conversion through data analysis and A/B testing. Leading and collaborating for projects within the Online Marketing Team and with IT, PM, QA and Graphic Departments.

SEO: Technical, On and Off page and PPC, as an optimizer of the overall site performance for the end user and optimization of conversion rates. Content writer creator and focus on white hat link-building strategies, social media interaction and creation and maintenance of mini-sites. Use and understanding of main KPIs to improve site efficiency. Wordpress knowledge and knowledge of the all core tools of SEO: Ravan, Linkdex, SEO Majestic, Open explorer, Google Analytics etc.

Main Tasks: Use of online engine marketing tools, introduction to Google AdWords and Google Analytics for real life market cases as well as use of social media (LinkedIn, Facebook, Twitter).

Main Tasks: Research for funding, investors and main partners, public relations and external communications, business plan documentation and website content and layout creation and follow up.

Exchange Program. Relevant Coursework: International Management, Cross-Cultural Communication and Negotiation, Public Relations, Business Process Improvement

Relevant Coursework: Analysis of International industries and competition; International Business and Strategy, The International Business Environment: Strategy, Policy & Organization, International Corporate Governance & Finance, Business and Environment in Emerging Markets.

Relevant Coursework: Management, Management of International and Supranational Organizations, Arts and Cultural Management, Management of No Profit Organizations, Development Policy, Political Economics, European Economic Policy.