Sara Martínez
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Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Sara Martínez
Participate in the organization of the international exhibition "Agritechnica" and the product launch event. Support and coordinate dealers' participation in international events. Coordinate multiple activities with dealers in order to engage with customers and reinforce the brand's strategy (booth tours in "Agritechnica" and "customer days" event). Generate content proposals for dealers' social media.
Research support in the areas: Project Management | Innovation | Entrepreneurship | Business Model Innovation Content Generation and creation of presentations.
- 7 months, Sep 2018 - Mar 2019
Corporate Communication intern
Diehl Metering GmbH
Support with content management for the corporate website. Develop benchmarks for the website's structure, social media channels, and digital content. Coordination with international sales regions
Research support activities in the areas of: Project Management | Innovation | Entrepreneurship | Business Model Innovation
- 3 years and 4 months, Jun 2014 - Sep 2017
Marketing Team Leader
InverCap Afore
Administration of the marketing team. Definition and administration of the budget for the marketing area. Strategy and planning of the outdoor, printed, and digital campaigns. Development and implementation of internal and external communication strategies. Lead the relaunch of the corporate website. Plan and participate in national conventions and fairs.
- 1 year and 1 month, Jul 2013 - Jul 2014
Consultant marketing
Consultant
Collaboration in the development of a CRM system for retail stores. Analyze consumer behavior based on purchase patterns. Quality measurement - mystery shopper.
- 1 year and 5 months, Mar 2012 - Jul 2013
Marketing Analyst
InverCap Afore
Participation in the creation of campaigns through digital channels. Support with content management for the website and social media. Competitors analysis – benchmark and mystery shopper.
- 5 months, Aug 2011 - Dec 2011
Marketing Intern
Grupo CW
Support with content management. Feed the CRM database.
- 5 months, Jan 2011 - May 2011
Internship - Quality Service Measurement and Monitoring Project
ITESM Campus Monterrey
Depth interview with end-users. Analysis of information.
Ausbildung von Sara Martínez
- 2 years and 8 months, Sep 2017 - Apr 2020
International Product and Service Management M.A.
Hochschule für angewandte Wissenschaften - Fachhochschule Ansbach
Thesis: The evolution of retail thanks to digitalization The course has a technical and economic orientation, which provides insights into the fields of innovation, product development, as well as marketing.
- 5 years and 5 months, Aug 2006 - Dec 2011
Licenciado en Mercadotecnia (B.A. Marketing)
Instituto Tecnológico y de Estudios Superiores (ITESM)
Licenciado en Mercadotecnia. Subjects: 55 Standard period of study: 9 semester
- 2 years and 11 months, Aug 2003 - Jun 2006
Highschool
Instituto Tecnológico y de Estudios Superiores (ITESM)
Bicultural Highschool: 70% English courses and 30% Spanish Subjects: 42 The standard period of study: 6 semester
Sprachen
Spanish
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
German
B1-B2 (Gute Kenntnisse)
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