Sarah- Estelle Wiegand


Angestellt, Sales Director, Middle East + DACH, ReviewPro

Barcelona, Spain


Online Marketing
Marketing & Sales
Business Development
New Business Development
Team leadership
Strategische Planung
Project management
Change Management
Supply chain management
Software Development
MS Office
Sales management


Professional experience for Sarah- Estelle Wiegand

  • Current 3 years and 9 months, since Nov 2018

    Sales Director, Middle East + DACH

  • 2 years and 10 months, Jan 2016 - Oct 2018

    Manager, Publisher Partnerships CEE, DACH & MEA


    Started as Manager Publisher Marketplace Mid-Market DACH, promoted internally Head 5 amazing-person team in boosting revenue growth within the CEE, DACH and MEA markets (totaling approx. 110 countries) by developing growth strategies per region, defining revenue goals and KPIs, identifying new business opportunities, and improving business processes - Maximize digital advertising revenue for direct integration, optimizing web (desktop, mobile) and in-app advertising campaigns

  • 2 years and 4 months, Sep 2013 - Dec 2015

    Key Account Manager Brand Solutions DE+UK+ES+FR+USA


    Started as Account Manager Softonic ADS, promoted internally Boosted territory revenue by analyzing market data, defining sales strategy, identifying new opportunities, organizing sales calls/client visits -Piloted the creation, implementation, and tracking of digital advertising and software performance campaigns (CPM, CPC, CPL, CPA Cost Models) utilizing tools such as DFP, Adwords, Google Analytics, and Bidata and navigate RFP negotiations with high budgets

  • 2 years and 5 months, Apr 2011 - Aug 2013

    Regional Sales Director DACH

    The PLC / CWW

    Started as Regional Sales Manager, promoted internally Established and supervised the growth of the first PLC/CWW Global Sales Office in the DACH market, including recruiting new team members, managing office inventory, setting targets/KPIs,motivating and mobilizing team members -Designed quarterly and annual account action, budget, marketing, sales plans -Increased clients’ share of business from key travel demand generators: MICE, corporate travel, wholesales operators, online travel agencies

  • 2 years and 2 months, Feb 2009 - Mar 2011

    Global Groups Coordinator/Sales Manager DACH

    Kempinski AG

    Administered daily operations for the globals sales department and it's sales team, including building relationships with clients and hotels, managing monthly and quarterly reporting and Opera/SFA lead sending, resolving complaints at the group desk, negotiating rebookings for events with companies that were current clients, and organizing fairs like ITB, EIBTM, and Lunch & Learns

  • 2 months, Aug 2007 - Sep 2007

    Internship - Beschaffungswesen-verschiedene Projekte

    Thomas Cook France

    Major tasks: Analyses of the PR Budget and the distribution

  • 7 months, Feb 2007 - Aug 2007

    Internship - Konzerneinkauf Marketing&Sales- Praktikantin

    Thomas Cook AG

    Major tasks: centralized purchasing, customer contact

  • 2 months, Jul 2006 - Aug 2006

    Internship - Marketing


    Major tasks: WTOelibrary (development & implementation)

  • 2 months, Sep 2005 - Oct 2005

    Studentin B.A.-Thesis: "Bavaria Park"

    International School of Management (ISM)

    B.A.-Thesis: Online Fragebogen "Bavaria Park"

  • 2 months, Aug 2005 - Sep 2005

    Internship - Marketing & Finanzabteilung

    Eisai GmbH

    Major tasks: Analyzed marketing budgets and involved in product rollout

  • 2 months, Jul 2005 - Aug 2005


    Europartner Sprachreisen

  • 2 months, Feb 2005 - Mar 2005


    Sporthotel Grünberg Deutscher Fussball Verband e.V,

Educational background for Sarah- Estelle Wiegand

  • 6 months, Sep 2007 - Feb 2008


    EPSG (UPV) Gandia

  • 3 years and 6 months, Sep 2005 - Feb 2009

    Bachelor of Arts in Economics, majored in Tourismus und Eventmanagement

    International School of Management (ISM)


  • German


  • English


  • Spanish


  • French



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Tourismus und Kulturen

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