Sarah Branig

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. We develop and implement technology solutions to improve our clients’ productivity and efficiency. Accenture Interactive helps clients create the best customer experiences on the planet, across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win.

- re-branding, marketing, logo creation, story telling - providing training to its employees, change management - establishing a favourable web presence & social channels - state-of-the-art technical equipment (iPad classes, interactive boards) - collaboration with digital education partners & service providers

In the face of the Rise of the Digital Consultancies it is crucial for corporations to tackle user-centric web design and provide superior electronic quality. Information-intense websites have been largely neglected in the literature. Given the relatively nascent state of literature in this field, my research seeks to not only to inform web re-designs processes but also provides a scale to evaluate electronic service quality of information-intense B2B websites in a marketing context.

- Strategic digital & Social Media Marketing, Reverse Mentoring - Website re-launches - Event Management - Research & Knowledge Management Re-launch of PwC’s German energy web site in consultation with internal subject matter experts, PwC partners as well as external service providers, editors and web developers. This involved initial project take-over, technical vocational adjustment, organisation and internal communications.

Reed Exhibitions – the world’s leading organizer of trade and consumer exhibitions - Launch of a new trade fair in 2013, Stuttgart - Management of 33 exhibitors, 1.760 visitors Tasks: - Customer acquisition - Data research, data bank structure and maintenance - communication with prospective exhibitors (direct mailings etc.) - Handling of stand space

Tasks: Lufthansa Event: - Support service - Ministry to artists - Handling of guests (journalists, VIP guests) - Staff management Procter & Gamble: - Concept development - Research (hotels, entertainment etc.) - Event planning (bookings, handling of participants, presentations, brochure creation) - Branding

- Event Management - Cooperation with Design department - Implementation of several Events (Exhibitions, Trade Fair, Roadshows, Incentives, Product Presentations, Kick-off Events etc.) - Project Management - Staff handling - Project Assistance during a Roadshow (12 locations within Germany), independent implementation of product presentations

After graduating from high school I went to Australia for one year and got not only the chance to grow personally but also to discover various working environments. In Sydney I became part of a well-known hospitality group, called Urban Purveyor Group (previous BHG), which contributed to my interest in Event Marketing. - Event Management - Service (Barista Certificate) - Hospitality

1. Digital Innovation 2. Digital Marketing & Analysis 3. Marketing & Service Management 4. Search & Social Media Marketing

E-Commerce und Marketing l Entrepreneurship l Marketing & Strategy l Intercultural Communication

Spezialisierung in Internationalen Marketing & Außenhandel l Economics l Einzelhanden sowie Controlling