Sarah Korneffel

• Strategic positioning of the health management • Health management as a brand within an existing corporate culture • Evaluation and investigation of the research project • Building a management and brand concept based on the results

• Management of external communication partner network • Research & writing editorial news article in English and German • Publish on the internal communication platform/ Intranet • Support of the event management team • Stakeholder management assistant for corporate communication topics

• Literature research & market research comparing to other, similar companies • Research: QM, popularity, marketing strategies • Carrying out internal guideline-based expert interviews in English and German • Transcription, individual case studies and qualitative content analysis

Marketingmanagement, Arbeits- und Organisationspsychologie