Sascha Kirchner

Employee, General Manager, HÄFELE VIETNAM LLC

Degree: Dipl. Wirtschaftsjurist (FH), Fachhochschule Frankfurt am Main, FH Frankfurt, University of Applied Sciences

Ho Chi Minh City, Vietnam



Professional experience for Sascha Kirchner

  • Current , since Apr 2017

    General Manager


    Enhanced responsible for managing HÄFELE Vietnam’s Sales & Marketing division consisting of sales, marketing, category management, sales planning, customer service as well as after sales department with over 250 staff.

  • 2 years and 1 month, Apr 2015 - Apr 2017

    General Manager Sales and Marketing

    Häfele Vietnam LLC.

    In charge of sales, marketing, category management, inbound logistics and purchasing as well as customer service department with over 250 staff. Built a high-performance management team to operational excellence across all areas of the business and delivered profitable sales and margins. Branded HÄFELE as the kitchen solution provider brand in Vietnam by developing and implementing marketing communication plans that maintained brand consistency, maximized effectiveness and significantly increased revenue.

  • 4 years and 1 month, Mar 2011 - Mar 2015

    General Manager North Vietnam

    Häfele Vietnam LLC.

    Manages all HÄFELE operations in North Vietnam with six direct reports and overall headcount of over 70 staff, including sales, after sales services, back office, logistics, warehouse, finance and human resources for four product divisions: architectural hardware, furniture fittings, home appliances and sanitary products in three sales channels.

  • 1 year and 4 months, Dec 2009 - Mar 2011

    Manager Home Appliances

    Häfele Vietnam LLC.

    Led brand marketing for BOSCH home appliances and BLANCO sinks and taps for HÄFELE in Vietnam and launched home appliances business including sales, distribution, back office, after sales services as well as legal certifications and user manuals in Vietnamese. Managed construction of 700-sqm flagship showroom for kitchen and bathroom solutions, and 100-sqm consumer products showroom, from architectural design to opening.

  • 3 years and 3 months, Oct 2006 - Dec 2009

    Sales & Marketing Director

    Harrington Group Ltd

    Responsible for sales & marketing, production, quality control for newly set up niche market automotive industry firm. Improved productivity by streamlining production and quality control workflow which resulted in higher output. As a result increased revenue from $50K to $1M in 2 years by launching first online sales & marketing strategies.

  • 1 year and 1 month, Mar 2005 - Mar 2006

    Executive Recruiter

    Russell Reynolds Associates

    Performed worldwide searches for qualified individuals to fill key executive positions, qualifying prospects via phone; completed background checks. Identified new clients across all industry sectors to target firms.

  • 3 years and 7 months, Sep 2002 - Mar 2006

    Principal/General Manager


    Founded an import firm procuring home accessories from Southeast Asia for holiday retail sales in Germany.

  • 5 months, May 2004 - Sep 2004

    Intern, Corporate Relationship Management

    Deutsche Bank AG, Ho Chi Minh City Branch, Vietnam

    Entry-level position performing extensive economic and industry research, analyzing clients’ financial statements, performing credit risk calculation, supporting branch strategy and providing support to Chief Country Officer.

  • 10 months, Nov 2001 - Aug 2002

    Marketing Management

    TIMe City Link AG

    Managed and executed marketing projects, prepared print and Internet documents. Acted as webmaster for company website in the telecommunications industry, reporting directly to CEO.

  • 8 months, Apr 2001 - Nov 2001

    Marketing Assistant


    Promoted after just 4 weeks in the position to increased responsibility developing and executing marketing projects.

  • 2 years, Sep 1998 - Aug 2000

    Groß- & Außenhandelskaufmann

    Thyssen Mannesman Handel AG

    Handled purchase and sales of steel pipes and tubes, administration, logistics, warehousing, accounting and finance.

Educational background for Sascha Kirchner

  • 4 years and 1 month, Sep 2001 - Sep 2005

    Business & Law

    Fachhochschule Frankfurt am Main, FH Frankfurt, University of Applied Sciences

    * Corporate Finance & Capital Markets * Controlling & Corporate Management

  • 1998 - 2000

    International Trade

    Akademie für Welthandel


  • German


  • English



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