Scipione Casari

Accountability of the Trauma Business Unit performances, in charge of marketing and sales strategies across 17 countries and reporting to the Regional Managing Director - Full responsibility of the divisional Profit and Loss - Direct responsibility of two Product Managers and one Marketing Coordinator; indirect responsibility of six Sales Reps. Member of the regional Board

Resposability of the market of arthroscopy and minimally invasive surgery of the joint, across 16 countries of the MENA region -analysis of the market and formulation of coherent marketing/saes strategies-origination and execution of new products launches-preparation of business forecast, pricing proposal, brand plans, incentive programmes-setting targets for the sales team to achieve-close collaboration with KOL within the territory-trainings and simposia organization

Coordination of the global strategy of the Market of the medical devices (pacemakers and implantable defibrillators) for the resynchronization therapy on the Italian territory–planning and management of new CRT products launches (product, price, promotion, distribution)-collaboration with clinical, educational and sales teams to ensure customer satisfaction-organization of as regional or national meetings and Congresses-organization of trainings for the sales force and physicians

I have been working as a technical and clinical consultant, supporting physicians during implants of the devices and follow up, keeping in contact with the Key Opinion Leader on the territory, collaborating with the Clinical team in the clinical trials organization and implementation, supporting sales and marketing teams in new product campaigns. Moreover I have been involved in the planning and management of technical trainings for nurses and physicians.

My duties were the organization and the management of clinical trials on the italian territory. In this position I had the chance of participating to the design, conduct and monitoring of clinical trials, working on data analysis and publication of scientific results.

Master, Marketing and management in health care industry