Scott Corbishley

Key in the development and evolution of PokerStars’ global brand across digital, social, experiential and campaign touchpoints. Partnered closely with marketing, product and regional teams to deliver bold, distinctive creative that balanced brand consistency with local relevance. Played a key role in shaping campaign concepts, visual systems and brand guidelines, ensuring PokerStars remained culturally relevant, premium and instantly recognisable in a highly competitive, regulated market.

Led end-to-end brand and packaging design for major FMCG clients, delivering strategically driven creative across NPD, brand refreshes and range architecture. Worked closely with strategists, account teams and clients to translate insight into commercially effective design solutions, from concept through to artwork and print. Played a key role in raising creative standards, mentoring junior designers and shaping best-in-class supermarket brands across UK and international markets.

As a member of the Brand Packaging Team at WPA Pinfold, I worked across rebrands, range extensions and new product development for FMCG, brewery and sports equipment clients including ASDA, Carlsberg, Kirkstall Brewery, Hogs Back Brewery and Body Sculpture. Working with brewery clients gave me strong knowledge of both traditional ale and craft beer markets. Time with the Brand Identity team developed my understanding of strategic brand development, supporting creative yet commercially focused design.