Sebastian Adam

Developed, executed, and monitored detailed marketing, communications, public relations, and events program focused on improving image and position within 27 Latin America markets and general public. Oversaw internal and external communications and all enterprise-wise digital and standard marketing, communications, and public relations tasks and materials including publications, media relations, and events. Counseled LAM market leaders on marketing, communications, public relations, and events.

Promoted products to customers, prospects, dealers, and employees through events, activations, digital tactics and promotions • Developed ambush marketing campaign for 2014 FIFA World Cup 2014 and 2016 Olympic Games. • Served as primary contact for Olympic Committee and consultants and managed tender process to 2016 Olympic Games. • Coordinated all international inquiries leading up to 2014 FIFA World Cup. • Guided all football and sports assets including six football ambassadors including Pelé and Neymar.

Advised clients including Triple Double Sportmarketing, Sportfive Italia S.r.l, and C&A Europe on sponsorship of high-calibre sport events including securing potential sponsors. Selected Contributions: • Initiated and closed three-year celebrity endorsement agreement with Cindy Crawford for the fashion brand C & A as first pan-European celebrity testimonial.

Built and maintained new strategic planning, interactive, branded and digital content, and DMG Entertainment functions. Negotiated and secured new business. Established budgets, business goals, and staffing needs. Recruited, hired, mentored and supervised 15-person account team and junior staff. Oversaw three key accounts including client Volkswagen's sponsorship of 2008 Olympic Games. Led and marketed corporate initiatives.