Sebastian Mertens

Business development focusing on the European market to push WorkBoard's SaaS solution • Helping companies to achieve their growth plans by closing the strategy-execution gap • Empowering and supporting companies by defining and aligning objectives and rallying around results

Part of Detecon’s Company ReBuilding practice with focus on HR, HR Tech, New Work, Strategy, Marketing, Sales and Innovation-related projects (EU, USA, AUS) • Project excerpt: Guided agile HR transformation including the implementation of a new HR platform and change management initiatives to streamline global HR processes and improve user experience for a food retail company • Prepared and conducted strategy & innovation workshops for senior clients and middle management across various industries

Part of Detecon’s Innovation Institute (DII) in San Francisco, mainly involved in the following project assignments • Objectives & Key Results (OKR) coach & rollout manager for various US & Australian clients (C-level, middle management) • Evaluated startups in context of the admission process and served as external advisor for both the management team and participating startups at San Diego International Airport's startup accelerator program

Part of Accenture’s Communications, Media & Technology (CMT) consulting division with focus on Marketing, Sales & Customer Service • Project excerpt: Advised e-commerce startup with regard to market and product development strategy formulation • Conceptualized strategy concept for the market launch of a telecommunications company’s video on demand (VoD) platform

Project member and project support in the area of Business Strategy & Transformation within the Communications, Media & Entertainment (CME) domain

Supported the marketing & sales team with regards to project organization and analysis across all brands

Wrote Bachelor Thesis in collaboration with Nestlé on analysis of sales promotions to identify optimization potential and derived recommendations for the planning of future sales promotions • Supported the product launch implementation of a new NESCAFÉ product in collaboration with international business partners

Supported the Brand Management team in different projects, e.g. in developing a brand and tariff plan performance reporting tool

Developed, implemented and evaluated strategic and operational marketing activities for mobile games and applications

Startup offering eco-friendly, customized handbags • As team lead of three, assumed responsibility for pre-launch market research, managing marketing budget and activities • Raised seed capital and prepared business plan

Master Thesis: Employer Branding in the German Consulting Industry - Meeting Expectations, Values and Requirements of Generation Y through a Successful Employer Branding Strategy • Organizational Consulting • Strategic Human Resource Management • Human Capital Management (HCM)

American Culture & Politics • Marketing Management

Minor: International Business and Management • 240 ECTS - Dipl.-Kfm. (FH) equivalent