Sébastien Henrotay

Basic

Angestellt, Head of Marketing Technology DACH, Danone

Abschluss: Master of Science, HEC Management School – University of Liège

Berlin, Germany

Skills

Digital strategy
Online Marketing
Marketing strategy
Social Media
E-Mail marketing
Customer Relationship Management (CRM)
IT Strategy
Business strategy
Digital Marketing
Business Development
Business Intelligence
Project management
Marketing Communications
shopper marketing
Direct Marketing
data driven marketing
Database Marketing
Marketing
E-Commerce
Change Management
Customer Relations
Market Planning
Electronics
djing
Analytics
Strategy
Agile Methods
Management
Teamwork
Microsoft Office
Microsoft Dynamics CRM
Adobe Photoshop
Adobe Marketing Cloud
Google Analytics
adobe experience cloud
HTML
PHP
SQL
Adobe
German
French Language
German language
English Language
Dutch language
Chinese Mandarin Language
ICT project management
New Technologies
innovation
exacttarget
optivo Broadmail
Salesforce CRM
Sales
Team leadership
Mentoring
Team Development
workshop development
Moderation von Workshops
Design Thinking
Business model canvas
Branding
Brand strategy
Strategic Brand Management

Timeline

Professional experience for Sébastien Henrotay

  • Current 1 year and 2 months, since Nov 2021

    Head of Marketing Technology DACH

    Danone

  • 3 years and 9 months, Mar 2018 - Nov 2021

    Head of Business Consulting

    OSK Berlin

    Head of Business Consulting at OSK Berlin (formerly known as Compuccino), member of the management team and responsible for the client consulting, the business development and the project managers. Responsibilities: - Client strategic consulting - Business modeling - Sales & Business development - Negotiation - Team set-up & supervision - Budget, sales forecasts, quotes - Presentations - Pitch supervision & execution - Workshop conception & facilitation - Team Lead Project Management

  • 1 year and 2 months, Jan 2017 - Feb 2018

    Account Director//Business Development

    Publicis Pixelpark

    Account Director at Publicis Pixelpark, responsible for the business development in Berlin. Responsibilities, in direct collaboration with the Managing Director: - Pitch preparation - Team Set-Up - Budget, Sales Forecasts, Quotes - Consulting - Presentations - Negotiation

  • 1 year and 5 months, Aug 2015 - Dec 2016

    Account Director//CSD Dentsply Sirona

    Publicis Pixelpark

    Account Director at Publicis Pixelpark, managing the Dentsply Sirona Account for the Agency. Responsibilities: - Pitch preparation - Team Set-Up & Team Lead - Budget, Sales Forecasts, Quotes - Holistic Consulting for the Account - Business Development - Presentations - Negotiation - Customer Satisfaction

  • 1 year and 11 months, Sep 2013 - Jul 2015

    eCommunication Manager

    Nestlé Deutschland AG

    eCommunication Manager at Nestlé, focusing primarily on the brands Maggi and Thomy. Responsibilities: - Website - YouTube - CRM Strategy - Search Strategy (SEO/SEA) - Budget Projects: - Relaunch www.maggi.de - MAGGI Mittwoch (Video Content Marketing)

  • 7 months, Feb 2013 - Aug 2013

    Manager CRM & Digital Marketing

    Anschutz Entertainment Group

    Manager CRM & Digital Marketing at the Anschutz Entertainment Group (Mercedes Benz Arena, formerly known as o2 World Berlin) Responsibilities: - Database Management - Systems integration & development - Email marketing - Search engine marketing - Business intelligence - Sales support Projects: - Season ticket holders management - Website migration & redesign

  • 1 year and 7 months, Aug 2011 - Feb 2013

    Manager CRM

    Anschutz Entertainment Group

    Manager CRM at the Anschutz Entertainment Group (Mercedes Benz Arena, formerly known as o2 World Berlin) Responsibilities: - CRM development, Database Marketing, BI - Email Marketing - Sales support - SEM Projects: - CRM system implementation - Email marketing platform migration

  • 10 months, Aug 2010 - May 2011

    Intern Marketing & Sales

    Anschutz Entertainment Group

    Intern Marketing & Sales at the Anschutz Entertainment Group (Mercedes Benz Arena, formerly known as o2 World Berlin) Won the "SPONSORs Innovation Award 2011" together with the marketing team. Project-paper (master thesis applied to a concrete management problem) written together with the company: "Database implementation as part of a CRM program: an interactionist vision. Case Study: o2 World Berlin".

  • 1 year and 8 months, Dec 2008 - Jul 2010

    Webmaster & Graphic Designer

    Famenne Motors SA

    Family business Established the company´s marketing plan Developed the brand image Developed the website Created some graphics & marketing campaigns for the company (logo, newsletter,folders, flyers, event invitations, image movie, billboards, stickers, promotions ...)

Educational background for Sébastien Henrotay

  • 1 year and 10 months, Sep 2009 - Jun 2011

    Business Engineering

    HEC Management School – University of Liège

    Management, ICT, Marketing, Strategy, Physics, Biology, Chemistry, Innovation, Prototype, New Tech.

  • 6 months, Aug 2008 - Jan 2009

    Erasmus

    Stenden University Leeuwarden

    Marketing Communications, Brand Management, Corporate Strategy

  • 2 years and 10 months, Sep 2006 - Jun 2009

    Business Engineering

    HEC Management School – University of Liège

    Economics, ICT, Marketing, Strategy, Physics, Biology, Chemistry, New Technologies

Languages

  • French

    First language

  • German

    Fluent

  • English

    Fluent

  • Dutch

    Intermediate

  • Chinese

    Basic

Wants

business opportunities
Business Contacts
Career Opportunities
Mentees

Interests

Music
Running
Photography
New Technologies
Travel

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