Şenay Özay

Conducted market research and gathered data on target audiences. Analyzed competitors' strategies and provided marketing insights. Monitored social media performance and suggested improvements. Assisted in email marketing campaigns and analyzed results. Performed SEO analysis to improve website visibility. Prepared marketing reports and supported content strategy. Helped manage marketing budgets and assisted with event planning and post-event analysis. Analyzed customer behavior to enhance strategies.

Assisted in financial reporting, budgeting, and forecasting processes. Reviewed accounting records for accuracy and conducted financial analysis, including income, expenses, and cash flow. Supported tax filing preparations and internal control procedures. Worked with financial software (SAP, Excel) for data analysis and reporting. Performed cost analysis and provided insights for efficient budgeting. Assisted in organizing financial documentation and supported financial projects.

In my Business Administration studies, I focused particularly on auditing and finance. I gained in-depth knowledge in financial reporting, financial analysis, budgeting, and investment evaluation. Additionally, I received training in internal auditing processes, risk management, and auditing strategies, which enhanced my skills in financial control and auditing. These courses have shaped my career aspirations in the fields of financial management and auditing.