Sergey Nikonov

Duties and responsibilities: • Project development from scratch • Determination of exhibition concepts, artists searching and contracting; • Contemporary art exhibitions organization in CHA (solo and mixed exhibitions): concept determination, artists searching and contracting, etc. • Negotiations with VIP Clients (decoration of private houses, offices, clinics) • Direct sales

Basic Achievements: • Optimization of all available business processes: reorganization of Commercial Department and Advertising and Marketing Department, development and implementation of a new motivation and KPI system, modification of budgeting and planning system. • Business performance improvement: sales turnover considerable growth, optimization of costs, critical reduction of receivables, optimization of commodity stock, etc. • Brand promotion to LUXURY Segment (TsUM, Podium)

Basic Achievements: • Re-branding and entrance to European market • Implementation of business technologies and smooth running of in-house processes • Development of key KPI and motivation system for personnel, optimization of costs , improvement of key performances

Promotion of Brazil RIDER to the Russian and Ukrainian markets, exclusive right for sales in Russia and Ukraine. Annual achievement of target performances, positive behavior of turnover growth. As a result, in 2004 Company was awarded with the 4th Place Prize for sales in European market.Successful opening of a representative office from the scratch. Impetuous market takeover and winning customers’ friendly attitude to the trade mark. Annual achievement of target performances and considerable growth of LFL

Duties and responsibilities: • Retail chain development in Moscow. Commercial Department activities planning; • Arrangements related to opening and opening of company stores; • Negotiations, conclusion of contracts, goods traffic tracing, sales analysis; • Dealer net organization in Russia. Participation in exhibitions;

Duties and responsibilities: • Sport articles market analysis, competitors’ analysis • Organization of office and warehouse activities • Selection and ordering of collections • Opening of company corners, organization of regional trade • Monitoring and forecasting of company sales behavior • Monitoring and settlement of mutual payments with clients, receivables tracing • Marketing organization and participation in exhibitions

•Assessment and selection of a potential client for Company in relation to opening of Reebok Company Store (franchising, partnership). Data acquisition and processing for final decision making on selection of partners and a place for new stores. Stores opening from the scratch. Achievements: •Successful opening of Reebok conceptual stores in 37 cities of Russia. Professional assistance in stores / company sections start-up in Kiev, Riga, Tbilisi, Minsk.