Sergey Sivkov

1. Analytics: - Business requirements, User Flow, User Story - Data Analytics - Unit-economics (LTV, ARPU, CAC, ROI etc.) - Sales funnel 2. Marketing: research and analysis of the market, audience, competitors 3. Hard skills: - Understanding the principles of SEO, ASO, Growth-marketing, Agile - Understanding work in iTunes Connect, Search Ads, AppsFlyer, Google Analytics, Yandex Metrika, AppMetrika, Amplitude - Working interface - Jira, Slack, Miro, Google Docs, Notion

• Setting up a system of end-to-end reporting for cost-benefit analysis of acquisition and product analytics (Yandex Metrika + Backend + Power BI) • Reducing the cost of acquisition users by 60% • Changing the application form on the website. Reducing the time to fill out a loan application - by 3 minutes • Site's conversions: growth of conversion (transition to application for a loan) - from 33 to 65%, growth of conversion (filling and sending a loan application) - from 15% to 25%

- Manage to Sales & Marketing Department in Sochi region, - Search for new partners to open a point of sale, - Work with the sales channels - the development, sales control (more than 200 points of sale), - Marketing strategy, an analysis of product offerings, sales, performance in terms of revenue and profitability.

- Planning (quarterly or annual budget for marketing, media planning), analysis of the effectiveness of marketing activities, - Recruitment and staff development, coaching, - Supervision of the work in the direction of the VIP events, client events, printing, press center, indoor and outdoor.