Sergio Rivas

National & international sales and marketing, B2B and B2C. Sales growth of 55% in 4 years. FY19 Q1 + 17% VS 2018. Close relationship with customers and deep understanding of their needs to ensure business continuity. Refreshing the company’s brand and image. Development of the digital strategy - FB, YT, IG, SEO, SEM, Web, Google Ads, Search, Display, Remarketing, My Business, AdWords, KPIs. Exceptional customer service strategy. Negotiation with national and international insurance companies.

Coordination of POS purchasing team. Strategies with vendors worldwide ensuring best value & quality. Packaging, Printing Materials, Display, Glassware, Promotionals, Serving Materials, Textiles, Freezers & Tap Machines, Electronics & Office Supplies, etc. Marketing Procurement for Media, Digital, PR, ATL, BTL, On & Off Trade, Market Research. Sourcing strategy, savings projects, improvement of procedures. Negotiation of specs, SOW, costs, fees, lead-times, payment terms and contracts.

Project management at purchasing marketing projects for Unilever Mexico brands. Responsible for the categories: Display, Web, Gift Packaging, Printing Materials, Promotionals, BTL, etc. Identification of lacks of strategies for purchasing marketing categories and their development. Improvement of purchasing SOP and policies and re-educate the users involved in them.

Support to marketing plans for PRM. Overall responsibility for buying brand display visibility, promotional materials, glasswork, technology. Communication and liaising with suppliers worldwide. Negotiating with suppliers ensuring best value by securing best quality materials and favorable prices. Acquiring an intimate understanding of the requirements of the brand managers to ensure appropriate and effective purchasing decisions for marketing plans.

Focus on Marketing, Finance, Management, Logistics & Trade; from a local and international POV Subjects taught in Spanish and English From May 2007 to June 2007, business project in India Successfully took an additional certificate in retail as a major form January 2008 to December 2008