Sevcan Özdemir

Established marketing department from scratch, developed marketing disciplines and processes. Managed creative and digital agency pitches and designed marketing strategy, new brand positioning (switch from B2B brand to B2C brand) and brand concept.

Managed offline and online marketing activities, incl. ATL, BTL, online advertising, social media. Managed online PR and blogger/influencer events. Developed brand and product positioning based on global brand strategy. Created pricing and communication strategy for local consumer profile. Managed new restaurant openings, launched new products. Set up home delivery service and designed online ordering system.

Lead of Marketing, marketing communication, corporate communication and PR. Managed offline and digital marketing campaigns, including ATL, BTL, SEO, SEM, online advertising, mobile marketing, social media and e-mail marketing. Developed online ticketing platform and a customer loyalty program.

Online corporate and brand communication, Online PR, Leadership communication and Reputation Mng, Social Media Monitoring and Measurement, Social Media Marketing and Communication, Viral marketing,

Marktanalyse von Sozial Medien zum geeigneten und effektiven Firmenauftritt. Konzeptionelle Ausarbeitung und strategische Planung von digitalen Kommunikations -und marketing Projekten. Koordination und Auswertung von regelmäβig eingehenden Innovationsvorschlägen und projekhafte Durchführung der Ideen mit den jeweiligen Fachbereichen.

Consultant for IT Service Management. Area of activity: projects in the Turkish market, mainly on ITSM projects, such as ITIL trainings, ITIL maturity assessments, ITIL implementation concepts and ITIL implementations.

Organisatorin Unternehmenswissen; fachliche, technische und strategische Entwicklung und Weiterentwicklung einer unternehmensweiten Wissensdatenbank

Management support and reporting.

Organisationssoziologie Familiensoziologie Psychologie Kommunikationswissenschaften