Sevda Yalınbaş

Managing FMCG ad-hoc projects as a group leader of research team. Implementing globally used models for local market, developing new businesses and models. Working as a consultant rather than a researcher. Managing, reporting and presenting research projects. Specialization in volumetric researches, shopper research and sales network performance management.

To establish and develeop operations unit for retail measurement department. Assigning job definitions of positions, preparing procedures for work processes and coordination of business units. Managing projects cost effectively. Leading production team.

Played role in Retail Measurment panel census project and designed the sample of the retail panel. Designed the retail panel reports and developed the product hierarchy in the reports.