Séverine Bischof

-Responsible for online marketing and digital communication channels -Development and implementation of the social media marketing concept -Budget responsibility -SEO strategy -Conception and supervision of all Google Ads campaigns -Planning of events -Implementation of employee retention and branding measures, optimization of HR processes -Management and strategy of leads generation campaign Tools: HubSpot, Zendesk, Facebook, LinkedIn, Adobe, Google Ads, Google Analytics, Camtasia, Microsoft 365

-Responsible for online marketing and digital communication channels -Development and implementation of the social media marketing concept -Budget responsibility -Definition of the SEO strategy -Conception and supervision of all Google Ads campaigns with the agency -Planning and implementation of events and fairs -Management and strategy of leads generation campaign Tools: HubSpot, Zendesk, Facebook, LinkedIn, Adobe Creative Cloud, Google Ads, Google Analytics, Camtasia, Microsoft Office

- Management of leads generation and marketing campaign of Western Switzerland - Lead search and cold calling - Copywriting and translations in german and french - Organization and promotion of customer events Tools: Salesforce, Microsoft Office

Master in Marketing, Services and Communication Management with focus on social media marketing, consumer psychology and sustainability. Master thesis: "Social media marketing for the generation of leads in the B2B sector - case study of a Swiss SME in the software industry" - grade 5.5

Bachelor thesis: "Zero-price-effect": Empirical research and approaches to solutions for the transition of Swiss consumers to make more sustainable consumption decisions." - grade 5.5