Shaheen Rajan

Pan-European and international campaign development and management in the fields of social politics, culture, tourism and lifestyle; Responsibilities included overall coordination; strategic counselling, hands-on PR management, digital brand management and ; VVIP event management and press trips Member of the new business development team

Led a portfolio of lifestyle accounts, including Gaucho, W Hotel, Comic Con, Dubai Music Week, Payal New York, and St. Regis; Built and nurtured relationships with editors, influencers and clients; Managed events, from invitations to event flow, logistics, attendance and live coverage; Media monitoring and periodic coverage reports

Wrote daily news stories for website, sending out weekly newsletters, and contributing to social media channels periodically; Responsible for cover stories, features and interviews for Hotelier Middle East, Arabian Travel News and Caterer ME; Attended launches and major industry events, including Gulfood Trade Show and Arabian Travel Market; Spearheaded events for hospitality industry’s movers and shakers, attended by tourism

Established marketing channels, drafted strategies, and write copy for brand’s website, social media channels, in-store magazine, and press announcements; Attended trade fairs to source fashion designers and placed seasonal orders; Managed online store, including coordinating shoots, writing product briefs, drafting designer profiles, and hosting influencer-hosted events

Online brand and marketing management for clients in education, design, and application development industry; Wireframe for websites, content creation, email marketing, Google advertising, social media advertisements, blogs and magazine; Sales management, and creating persuasion tools; Reputation and crisis management, securing organic results for brands online; HR management; recruitment, activation, and performance management

Drafted table of contents for every issues, and wrote cover stories and main features; Liaised with a pool of freelancers, to assign stories and edit submissions Arranged fashion shoots and worked with apparel, jewellery and accessories’ designers; Worked closely with design team for layouts, and production for final proofs and printing timelines

Wrote news stories and features; Conducted monthly interviews with actors, singers and designers; Covered events to report for print, online and social media channels