Shamael Ansari

Brand Marketing Manager – Alexa & Fire TV, India  Achieved a 14% increase in brand awareness & 11% sales growth by successfully executing multi-channel mass marketing campaigns of $3.1mn budget in one year  Steered the channel mix and set ROI targets for performance marketing strategies  Built strong partnership with agencies & cross-functional teams to deploy ATL, BTL campaigns  Increased 20% CTR by delivering high impact creatives for Google DV360 and YouTube

Business Development Manager – Modern Trade  Lead a team of 10 executives & 150 promoters to achieve 108% business target for the year  Managed India’s largest sales area with revenue $110+mn p.a. & delivered 11% share growth

Marketing Manager Singapore and India  Designed creative digital and on-ground activations for Close Up in South Asia & Australia  Launched the Fair & Lovely digital university to provide online education to girls in India  Developed and executed the digital marketing strategy to achieve 0.3mn sign-ups in 3 months  Conducted consumer research & analyzed performance data to improve product experience

Brand Marketing Intern  Anchored GTM strategy for new launch from brand positioning, channel mix to deployment  Increased product efficiency by doing concept testing & consumer research with agencies

KPMG INC. Consultant - Mergers & Acquisition  Delivered financial insights to clients on key transactions worth $30 MN in Consumer Markets  Awarded $15,000 as part of the “Super Team” among 30 teams for exceptional performance

Marketing & Strategy