Shane McKay

A consultancy dedicated to helping businesses Attract | Engage | Delight prospects and customers Enabling companies to SELL the RIGHT PRODUCT to the RIGHT CONSUMER in the RIGHT PLACE at the RIGHT TIME Services include: Advertising Branding Content Marketing Digital Events PR Sales Social Media

Commercial lead within the management team directing the sales and marketing strategies of the company, responsible for budgeting and forecasting the sales for each brand and reporting on performance against key objectives • Earned recognition for a new Client Development division that adapted its sales and marketing approach to focus specifically on fostering and strengthening customer relationships through in-depth consultation and increased comprehension of their business goals and objectives

Attained the ERT digital, event and print portfolio, a brand synonymous with electrical retailers and manufacturers for 120 years, assuming overall management responsibility for the company’s sales activities Organised the monitoring of industry activity and trends, assessing competitors and generating SWOT analysis in order to project revenue flows and execute sales plans to achieve brand and company objectives

(Management buyout from DMG World Media on Mar 09) Charged with managing the entire marketing portfolio of digital, events, PR and advertising strategies to the Kitchen Bedroom & Bathroom (KBB) industry – this included the brands Kbbreview, Kitchens Bedrooms & Bathrooms, KBB Installer and KBB Space

The same job description as listed under Taylist Media • Capitalised on results orientated, customer service management style to ensure the company maintained its position as the foremost media company to the KBB Industry during and after the recession • Grew the brand profile of the company Internationally and throughout the UK, marketing and presenting the product portfolio at networking events, conferences and exhibitions

Gained nationwide territory and oversaw the continued development and promotion of the leading B2B trade title in the Kitchen Bedroom & Bathroom industry - Kbbreview Succeeded in running the day to day maintenance and update of magazine flat plans, customer database and sales ledgers along with prioritising workloads to meet tight, scheduled publication deadlines

Prospected, qualified and won new business accounts primarily for B2C newsstand title, Kitchens Bedrooms & Bathrooms • Outperformed revenue targets, exceeding company expectation that led to maternity cover transforming into a full-time position

Note: Townhouse Media acquired Content Republic in Sep 2001 Progressed to manage and further establish the reputation of C3 magazine and CGI (Computer Generated Imagery), a B2C newsstand publication which focused on the advancing technology in computer graphics and animation Controlled and administered the sales database, ledger and appointment diaries along with creating sales funnels, preparing presentations and identifying and developing new customers

Presented and closed advertising deals directly to companies and agency media planners and buyers, principally on C3 magazine a B2B trade title for the evolving CAD/CAM (computer-aided design and manufacturing) and 3D Design industry • Gained customer loyalty and increased client retention by actively managing the communication process for each advertising campaign, ensuring a smooth transition from the first point of contact through to magazine publication and accounts payable

Account managed Mystery Shopping, customer service measurement projects with tight deadlines from inception to implementation and review across Finance, Travel, Retail and Technology sectors Core responsibilities included writing proposals, budgeting projects, communicating and delegating to Operations, analysing data, producing reports and presenting timely, actionable data for consultation in the field of customer service and sales practice

(NOP purchased BDI Research in July 1997) Directed the printing, collation and despatch of all project documentation to over 3500 field force operatives operating to a strict timetable and budget as well as supplying the print and post requirements for every research programme and each member of staff

Prepared and delivered monthly budget reports on the department’s performance and, communicated frequently with Operations and Commercial on the cost, design and delivery of reporting and presentation material • Recruited, trained and appraised a team of six along with generating and initiating procedures to effectively manage and service stock movement, which reduced departmental costs and improved operational efficiencies

Supervised and scheduled the workload of 35 staff, monitoring productivity and efficiency and, assumed an autonomous role during the absence of the manager Responsible for the training and mentoring of all personnel within the department, facilitating specific programmes aligned to both individual and team needs that fostered attention to detail and improved interpretation skill

Collected, analysed and presented monthly reports on individual and team performances, departmental deadlines and project updates Handled interdepartmental issues, solved team queries and problems along with representing the division in commercial and operational meetings • Spearheaded a team, which learnt, tested and improved a revolutionary new data entry system and delivered the project fully operational within 6 weeks

Responsibilities expanded to scrutinising and recording more complex, detailed data entry projects as well as coordinating with external Field Managers and the Field department • Promoted to validate, proofread and logic check all data entry reports together with carrying out security and safety operations for the building

Communicated with Field Operatives throughout the UK who had conducted mystery shopping visits and customer satisfaction surveys, deciphering and inputting the appropriate data that met the clients predetermined criteria • Reliably and consistently maintained an average accuracy data entry level of 98.2% due to meticulous attention to detail