Shantanu Audichya

- Managed and implemented data driven assignments for the clients across industry domain - Implemented CLV for an aviation client to gauge the high engaging customers - Quantified the price relationship between the in-house products with that of the competitors, through Cross-Price Elasticity - Implemented statistical models to quantify the reason for employees attrition in the organisation

- Analysed the consumers campaigns at various stages ie. Sizing (deciding the Target and Control Segment), Targeting (Choosing the appropriate section of consumers to target), Effectiveness (measurement of the impact made by the campaigns) - Measured the performance of the creative specific to the consumer campaign through A/B testing. - Worked on Ad-Hocs from the clients to aid in their business decision making

- Deployed a two stage model (logistic regression) for one of the Top American Satellite Broadcasters, to improve the efficiency of direct mailer campaign by targeting the top contingent of customers who were most likely to respond to the mailers rolled out by the company - Built a linear model to predict the in-house inventory of aeroplane parts for various MRO facilities

Computer Science